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Adshares Reveals Exciting New Road Map After Successful 2021 – Sponsored Bitcoin News

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As one of the most trusted and best evaluated crypto advertising projects – Adshares is doing their best to keep their word. The 2021 road map has been completed as promised.

Now it’s time to charter a new map – especially that a part of this year’s plans are already completed.

Moving pictures

In the first quarter of 2022, Adshares have already seen changes in terms of both the protocol and brand communication. The Adshares protocol now enables buying and placing video advertisements across the Web and metaverses. Advertisers can upload and distribute .mp4 files as an addition to present graphic and HTML.

The world jumped on the blockchain bandwagon – yet web3 advertising went back to static banners and direct salesmanship. There are even ad networks already in operation across the Virtual Worlds – collecting site owners with advertisers. Yet the majority of ad deals are done personally, directly, and negotiated one by one.

Same goes for advertising formats – the users got used to rich media ad formats on portals. Come web3 – and we are back to .GIF and .JPG. So far, the HTML banner based on Adshares protocol gave the opportunity to embed an .mp4 file stored elsewhere. Now – the advertisers may upload mp4 files directly to the ad server.

Democratic access

Another novelty is the possibility to register and log in via Metamask – which greatly increases access to their system for the largest base of crypto wallet owners.

The company has recently launched a rapidly growing Discord channel – signifying the move to a more engaging and collaborative, sharing community.

It’s time to build

It’s Time to Build: Adshares Reveals Exciting New Road Map After Successful 2021

Second quarter seems just as busy. The adtech software company is going to introduce the Ad server Control Panel. The Ad server Control Panel will help the ad server owner to configure all the elements of their ad operations online – start an AdServer, AdPanel, AdUser, AdSelect, AdPay – enabling self-management of all ad server elements.

Together with the AdServer monitor and the Software Development Kit planned for the 4th quarter – will allow Adshares to move from a tested and working crypto product to an ad tech solution, reaching out to a new target audience: media & advertising.

The AdServerMonitor will collect all information pertaining to the ad server and present them on the web – providing live information about all the other server modules, data flows and errors – enabling live optimization of campaigns.

More additions are planned for the 4th quarter, including Some additions to the Ad server software are also planned – including Adserver as a Service, Adserver Community Edition and Adserver Enterprise Edition.

If you want to go far – go together

Collaboration, collaboration, collaboration!

Another thing awaiting the blockchain project this year is the emperor’s new clothes. Refreshment of the Adshares identity signifies that the brand is moving from a tested and working crypto product to an ad tech solution, reaching out to a new target audience: media & advertising. Repositioned and refreshed, the startup will be ready to invite the Ad Tech world to start building on the Adshares blockchain. You may expect intensified communication on Adshares’s channels, mainly Instagram and LinkedIn. Building brand awareness, forging new partnerships beyond the web3 market – aim to accelerate blockchain adoption in ad tech in general.

One of the main investments this year is the Ambassador Program – where the project will invite ambassadors, media representatives, influencers and many more to become their international ambassadors to help them build Adshares awareness as well as. The company also decided to prepare a special “Secret milestone” for the summer.

New partnerships and new CEX listing will help further build recognition of the $ADS currency.

All of the above will be communicated on Adshares refreshed and relaunched website. From there – the company plans to move on to creating DAO assumptions and the whitepaper.

Yet another “secret milestone” is planned which may help Adshares finish 2022 with a bang.

 

 

 


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Crypto

Why Gold Is Beating Bitcoin In 2022

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Bitcoin continues to underperform as a general “risk-off” sentiment has investors driving toward gold as a safe haven asset.

Not Risking It

Concerns about the Russo-Ukrainian war continue. The U.S. inflation struggles at a four-decade high and Fed rate hike fears prevail. The uncertainty extends to the world economy as a recession is expected instead of a recovery. The IMF’s managing director Kristalina Georgieva called it “a crisis on top of a crisis.”

“The war is a supply shock that reduces economic output and raises prices. Indeed, we forecast inflation will accelerate to 5.5 percent in advanced economies and to 9.3 percent in emerging European economies excluding Russia, Turkey, and Ukraine. ” The IMF stated last week.

Reuters recently quoted Commerzbank analyst Daniel Briesemann, who talked in a note about the factors that have “lent buoyancy to gold in recent days,” mentioning the “strong buying interest on the part of ETF (Exchange Traded Fund) investors” and news about the Ukraine war.

“Russia appears to be preparing to launch a major offensive in the east of the country – that is generating considerable demand for gold as a safe haven,” the analyst said.

This summarizes the “risk-off” sentiment at the moment. As expected, equities suffer as investors are selling risky assets and purchasing the ones negatively correlated to the traditional market. Thus, the crypto space is struggling alongside de stocks market and gold is rising.

Bitcoin Outperformed By Gold

Data from Arcane Research’s latest weekly report notes that it has been a gloomy year for the “digital gold.” In the first three weeks of 2022, Bitcoin sank 25% and it is still down by 18% in the year despite its slight recovery.

Similarly, Nasdaq records a 19% decline in the year, having underperformed against bitcoin “by a small margin,” notes the report, adding that “This is surprising given that bitcoin has tended to follow Nasdaq, albeit with higher volatility.”

The general fear over geopolitical and macroeconomic uncertainty has given gold the safe-haven asset spotlight once more. The asset outperformed all the other indexes seen below with a 4% gain.

Physical gold outperforming “digital gold” in 2022 | Source: Arcane Research

Meanwhile, the currency market is performing with “the same risk-off patterns.” The Dollar has been proving its “risk-off” dominance as the US Dollar Index (DXY) is up 7%. The Chinese yuan has taken a hit over concerns about the country’s “zero-covid” policy –which creates issues for the global supply chain– and the slowing down Chinese economy. In contrast, investors have been running to the US Dollar for safety.

Bitcoin supporters usually refer to the coin as “digital gold” alleging it is a safe haven asset, and this narrative had held well while BTC had been “uncorrelated with most other major asset classes,” but the tide is shifting with the 2022 scenario as investors are rather placing the coin “into the risk-on basket”.

A previous Arcane Research report indicated that bitcoin’s 30 -day correlation with the Nasdaq is revisiting July 2020 highs while its correlation with gold has reached all-time lows.

A pseudonym traded noted that “As Bitcoin adoption goes on and more institutional investors enter the market, the correlation of BTC and stocks becomes more and more tight. That is a paradigm that the crypto world struggled to come to terms with in the past but is now more real than ever. A healthy stock market is good for Bitcoin.”

Meanwhile, the general sentiment of traders seems to be bearish, with many saying that the coin could visit the $30k level soon.

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Bitcoin trading at $39k in the daily chart | BTCUSD on TradingView.com

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Attendees talk the future of NFTs

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The crypto community headed to Nassau in the Bahamas this week for the inaugural Crypto Bahamas conference.

Like most conferences, panels fill up the agenda and on Wednesday the topics at Crypto Bahamas ranged from NFTs to crypto in sports and to asset allocation in Web3. During one particular conversation, titled Evolution of NFTs: Culture, Utility and Regulation, panelists had some insightful musings on the NFT market.

To put the Crypto Bahamas conference into context, Sam Bankman-Fried’s cryptocurrency exchange FTX moved its headquarters from Hong Kong to the Bahamas in Sept. 2021. It recently inked a multi-year partnership with Anthony Scaramucci’s investment firm SkyBridge Capital, and its events arm SkyBridge Alternatives, or SALT. They jointly presented the conference.

That’s why the NFT panel consisted of multiple perspectives from Tristan Yver, head of strategy at FTX U.S., Joseph Doll, attorney at Fenwick law firm, Roham Gharegozlou, the chief executive officer at Dapper Labs, and Sarah Hammer, the managing director of The Stevens Center for Innovation in Finance at The Wharton School. Zack Guzman, writer for the Meta-owned newsletter platform Bulletin, moderated.

Gharegozlou pointed out how new the NFT market truly is when “most people have only been thinking about it for a year and a half,” making valuations “very immature.” As the CEO of Dapper Labs, the company behind NBA Top Shot,  Gharegozlou recognized that “utility, rewards and the how you value and NFT is primarily based on the strength of that of the community.”

He added that a good way for an NFT collection to build a strong community is to have multiple tiers of scarcity. In the case of NBA Top Shot, at the higher price end there is extreme scarcity, but there are also millions of “common” moments so that people can “get their first NFT and see how it feels without breaking the bank.” 

Tristan Yver echoed that the current valuation and pricing model for NFTs is based on a collective perception on value based on the amount of people willing to buy an asset for a certain amount. He anticipated a “movement away from this consensus view to a more unique singular view where people buy things that resonate with them rather than what resonates with a larger community.”

Joseph Doll chimed in to say that “communities need to be thoughtful about democratizing access.” There are some “massive” barriers to entry to certain projects, he said, including not being early enough or not having enough capital at the time. He questioned, “That’s not what crypto is about, right? It’s kind of about the exact opposite of that.” Democratization, he suggested, can come in the form of derivative projects at better price points.

Another important point brought up by Yver was the reality of scams, especially on Discord and Twitter. He said that “we need to move past security aspects to be able to really bring in the next large mass of users.” He recommended talking among family and friends or asking a Discord moderator to make sure “you click the right link when minting that NFT” because “wallet security sucks right now.”

Gharegozlou even said that Elon Musk, the new owner of Twitter, should use Web3 to fix Twitter’s fraud problem, just as Discord should use Web3 authentication and verification as well. “Once NFT’s are the sort of identity bridge across all these different social networks, identity and assets, authenticity, provenance,” then the system can be more resilient he added.

When asked what “main alpha” the audience should bear in mind, Doll said to engage with and be part of these NFT communities even if it’s “scary,” because getting scammed is a “part of the journey.”

Sarah Hammer, who leads the Cypher Accelerator at Wharton business school, said that the school is launching an incubator specifically for NFT projects in partnership with Dapper Labs because the “NFT model is a business model for the future.” She emphasized that the greatest way to grow and innovate in the space is to increase education efforts in order to get more people learning and working together.

Related: Goldman Sachs reportedly eyes FTX alliance with regulatory and public listing assistance

Recently the Bahamian government allowed residents to use digital assets, including the world’s first central bank digital currency, or CBDC, to pay for taxes in 2022.